Do you know your valuable ressource?

We know the most valuable ressource of your company!

Are you also aware of it?

Master Data and Product Data are critical business assets in a connected world. Master Data Management (MDM) transforms your data into a highly efficient tool for Marketing, Sales and your entire Organization. A strong vision, structured data and integrated processes massively increase the total value of your company. Our MDM consultancy gives your business the right direction!

Underestimated factors for success

Your Master Data has more potential than you might imagine or believe. Data is one of the most valuable resources of your business hiding unlimited organizational and sales potential. Utilize your potential at its best; facilitate MDM to skyrocket sales in your B2B- and B2C-business.

To utilize the enormous potential of your Master Data there are key investments to be done. First of all being a powerful MDM infrastructure tailored to your business needs. The efficient combination of the various MDM domains (PDM, CDI, VDI) will allow you to create highest possible value from your investments.

MDM-International will enable you to establish an efficient Master Data Management solution framework and infrastructure. Our consulting portfolio also includes optimization and streamlining of existing solutions.

Contact us now to understand how we can assist your business!

  • Product Data Management (PDM), the oldest of the MDM disciplines, remains central domain for all product related data and selling processes.
  • Comprehensive product information wins confidence of existing and potential customers.
  • Inconsistent or incomplete product information will, in many cases, cost the sale.
  • Product data has the power be a key competitive advantage - as long as you are better than your competition
  • Chanel specific information is key to reach your customers at any time, wherever they are, whatever device they are using - always in the best presentation.
  • Purchasing and logistics
  • Data entry and enrichment
  • Translation and localization
  • Product planning and lifecycle
  • Sales tools and CRM systems
  • Print production (catalogues, brochures…)
  • Online-Shops und E-Commerce
  • Customer facing information in all channels
  • Various ERP solutions or organizational challenges in large businesses often limit possibilities of efficient vendor management.
  • Centralizing vendor management in MDM allows efficient management and utilization of synergies.
  • Based on the connection of VDI and PDM additional synergies can be achieved in regard of time to market, cost efficiency and change management.
  • Based on latest social media trends integration of customer data into the MDM framework has become even more critical for your business.
  • Consolidation of available customer information in a central spot allows efficient management and maximization of sales potentials.
  • Competent PIM- und MDM-Consulting
  • A decade of Experience and expertise in PDM, VDM and CDI
  • Comprehensive knowledge of latest trends and developments in the PIM and MDM Software Industry.
  • References of renown companies that have utilized MDM-International to advance in MDM maturity and integration.

Is your data prepared for all challenges?

Online-Shop, Content Targeting, Print-Integration or Social Media

Our MDM-Consultancy assures that your Master Data is stored centrally, standardized, classified, harmonized and consistent. Making your valuable resource immediately available for all business processes.

Is your data prepared?

Your data in view of “as-is”

One of the most important steps during evaluation and preparation to your Master Data Management Solution is to analyze existing process landscapes and data silos and their sources. Your entire business needs to be inspected to answer a simple but challenging question: “Who creates data, where is it created and stored, how is it done, when is it done and why?”

You might need assistance to manage this task. Your business units surely know what they do, this does not necessarily meant though that there is no potential for improvements, in addition, many things change it is therefore sometimes no longer clear WHY employees really perform specific tasks. Our experience shows that an external, wide-angle view with the full MDM picture in mind will significantly assist you in your tasks – a mandatory requirement for successful Master Data Management.

MDM-International develops a precise understanding of processes in your business, supports you at identifying of data sources and develops a Master Data philosophy that fits to your company

  1. Documentation of AS-IS-processes, step-by-step
  2. Understand the exact operation model of your employees and partners
  3. Develop a deep understanding of specific requirements of your sales channels, one-by-one
  4. Identification of pain points, data silos and media breaks in your channel publishing processes and internal data transfer infrastructure
  5. Establish a clear picture of realistic MDM implementation potentials and benefits
  • Existing file structures and systems
  • 1 – n ERP systems, depending on your organization
  • Customer Relationship Management (CRM)
  • External Reference Data pools and classification databases
  • Industry standard classifications
  • Quality management and production systems
  • Media- / Image-Server
  • Spreadsheets and databases
  • Documents and advert agencies
  • Web-Shops- and websites
  • Customer ratings and recommendations
  • ...
Feed Online-Shops und E-Commerce-Applications

Does your product speak for itself?

We assure it does! In all channels!

Well-structured MDM-Systems require a clear Master Data Vision. This way , for example, MDM SEO performs better than the best text based search engine optimization and prepare your company for coming search engine algorithm changes. Additionally your data will be prepared for future E-Commerce applications such as Siri-like “Voice Commerce”.

Ahead of the future

Master Data Management tools can only be as efficient as the vision they are based on. Therefore development of this Vision is one of the most important steps of the entire migration and implementation process to your new Master Data culture. To be prepared for coming developments in marketing, sales, customer channels, data transfer methodology, and vendor integration it is important to envision the future environment you need to survive in.

While algorithms of search engines evolve on a daily basis, one thing though does not change to the same degree: the relevancy of excellent structured and enriched Master Data. Once your Master Data gets close to the vision, adjusting it to new Google and Bing updates will be less time and cost intense to perform.

MDM-International advises you to create a consistent comprehensive vision for all internal and external target channels, even to go beyond and focus on new technology such as digital cell-phone- and tablet-assistants allowing your customer to TALK to your products and services. Our consultancy enables you to create the building blocks for future success.

  • Feed Online-Shops und E-Commerce-Applications
  • Assure Algorithm independent relevancy for search engines and shopping portals and affiliates business
  • Support traditional Print-Integration based on semi automatic / auto pagination capabilities
  • Enable efficient customer data integration
  • Support multiple reference data integrations such as GS1, UNSPSC, ETIM, Ecl@ss
  • Content Targeting, i.e. support individual multi channel customer targeting
  • Integration and utilization of user generated content as well as product and service reviews
  • Being prepared for Voice Commerce such as Siri
  • Implementation of a comprehensive and truly global Master Data vision
  • Development of a comprehensive and highly productive Master Data infrastructure
  • Migration, collection and processing of existing product and master data
  • Development of an entirely new and groundbreaking data management philosophy for your business

Is your organization ready for global master data management?

International MDM-Consulting and Project Management

Shape your international business and set clear focus on internationalization. Considering regional characteristics in Europe, Asia and Americas will increase acceptance, speed of rollout and efficiency. Profit from our cross-cultural expertise to take the short cut to success.

Ready for global master data?

Successful Internationalization

Profitable and efficient international business requires more than simple marketing translations. Adjusting your entire Master Data architecture to global requirements, in line with local expectations, will make you win the global championships. Only experience and instinct enable you to understand local requirements and specialties transforming your data in an international sales force.

MDM-International advises and supports your organization, particularly in regard of international / global Master Data Management (MDM) projects. Our expertise and many years of experience in Europe, North America and Asia are on duty for your success.

  • We support you to establish excitement and enthusiasm for your MDM initiatives on all levels of your organization
  • We assist in project management and international roll-out
  • We analyze your international data sources and migrate all Master Data in your MDM-Infrastructure with your teams
  • We support you to define the new infrastructure, vision and global infrastructure
  • We protect you from intercultural pit traps
  • We keep an eye on your local Master Data requirements and Data
  • We train your staff on your new MDM-Systems and related philosophy
Customer specific technical data at any time

Publish your Data to all channels, flexible and efficient!

Master Data Management (MDM) provides boundless opportunities

We will demonstrate you the enormous potential of state of the art data management in context of MDM systems and develop a concept for multiplication of success that is tailored to your business. This is specifically true for retail, distribution, affiliates and in cooperation business.

Centralized, not fragmented

Any data that is not maintained in a central MDM environment is usually stored in various silos spread through the entire business. Your data is fragmented which makes it extremely difficult and expensive to access. In many cases it might even be impossible to access data in different business units, countries or even departments

The lack of availability of your Master Data has many consequences: hight internal and external expenditure for search and supply to required location and lost potentials due to slow processes. In many instances specific sales channels might even be locked to your business based on extremely high information requirements.

To utilize the full potential of your Master Data you need to be in a position to access and analyze it from any part of your organization at any time. The easiest way to achieve this is a MDM or PIM-System.

MDM-International accompanies your Business through all phases of transformation to a Master-Data-Driven company. During the process we will transform your Product, Vendor and Customer Data into an efficient internal and external communication and multiply your benefits.

  • Personalized offers based on consolitdated, sales relevant information and inteligence
  • Customer specific technical data at any time
  • Individual Master Data and Product Information are a key competitive advantage
  • No sales channel restriction based on flexible data models and granular Master Data
  • Individual Catalogues, Flyer, etc. for exclusive target customer clusters
  • Reduced production times and efficient preparation
  • Reduced production cost
  • Significantly improved data quality (based on implemented governance and business logics)
  • Regular, automatic updates of all e-commerce relevant information from only one central source
  • Unique, complete and up-to-date data in all business units and channels
  • Easy access to all relevant media assets such as images, construction drawings, video and user manuals.
  • Integration of social media feeds and other sources increases efficiency of your only campaigns
  • Simplified Cross-Selling, Up-Selling and Reference management boost your recommendation engines
  • Search engine optimization based on comprehensive, structured Master Data
  • Consolidation of user generated content and reviews in a central spot, next to customer and product information
  • There was most likely never a spot of single truth for data before. Your employees will love it
  • Reducing the amount of data silos enables your business to analyze information more quickly, find opportunities and identify pain points before they really hurt
  • Reduction of data entry masks and systems will decrease redundant, multiple time capturing of identical information and thus save time and money
MDM-Concept tailored to your company

Secure required capacities and skills before you Start!

MDM Consulting and personal support

MDM-International delivers required expertise and covers staff shortfalls during the most critical initial months of analysis, concept, implementation, go live as well as daily operation.

Know-how und Consulting

The introduction of Master Data Management solutions and philosophy incorporates various dead-ends, pit traps and possible errors. MDM-International consults and guides you step-by-step on the fastest route through the entire process.

We can even offer more than this. You will need a team to cover project management and operations to bring MDM to life. Ideally this team should be fully dedicated to the various tasks incorporated in Master Data Management. In reality though, this is only the case in very few projects. Staff is being recruited on half-time basis next to existing roles. This is where MDM-International becomes your “wingmen” to cover limited resources during the initial phase of the projects.

MDM-International supports you with consultancy and project management expertise and assists you with required staff and interims management resources that might be required.

  1. We advise you and visualize advantages of MDM for you and your organization
  2. We analyze processes and procedures in your business
  3. We structure all results and develop a full MDM-Vision and MDM-Concept tailored to your company
  4. We & You inspire your business units, management and single employee for the new Master Data driven organization
  5. We & You centralize, harmonize and standardize your Data and make them generally available
  6. We & You select and implement a new MDM-System and process landscape
  7. You benefit from the enormous possibilities of Master Data being immediately available in all business processes and channels
  8. You multiply success, enabled by a strongly MDM driven culture, especially in international context

Establish and preserve a master data driven business culture!

Master Data Management requires enthusiasm

MDM- International consulting supports you to convince your entire business and create enthusiasm during the entire investment and implementation phase. Sustainable motivation of your Master Data Management Teams is a key factor for success!

master data driven business culture

Fans and Followers

Introduction of MDM changes the entire company culture this is often underestimated. Therefore all relevant staff and resources need to understand today’s importance for standardized, classified, harmonized and consistent data for the current and future business.

The most efficient way to achieve this target is continuous information, convincing and seeding of enthusiasm from day one. Enthusiasm will take a while since the entire concept of MDM needs some touch points to be understood. Once you get through the clouds of complexity your staff will ideally be MDM followers and fans!

MDM-International develops a joint MDM-Vision with you and supports you to create required enthusiasm for the new concepts, strategies, processes and requirements.


These companies already benefit from our experience in the transition to a new data management philosophy

The creatrade Holding says:

MDM-International / PIM-Consult has supported the creatrade holding during start and analysis phase of a MDM / PDM-System evaluation and selection project. The profound knowledge and experience as well as strong analytic skills of MDM-international enabled us to successfully complete the project in an extremely short time frame. In particular, Kersten Wirth contributed significantly to the project based on his enthusiasm and skill to enthuse teams and management. The objective consulting of MDM-International / PIM-Consult allowed us to select a vendor and solution capable to fulfil our visions. We are very happy to continue our collaboration during the on-going implementation of the MDM-solution.

- Henning Dürkop, IT-coordinator -
creatrade Holding

contact & information


Kersten Wirth
Neuer Wall 63
20354 Hamburg

Phone: +49 (0)40-8080 93 317

Fax: +49 (0)40-8080-93 111


I am interested in following documents:

Flyer 7 Questions... (PDF)

Company Details (PDF)

Consultant Profiles (PDF)

Please answer the question to continue!

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Kersten Wirth
An der Alten Kapelle 17a
25436 Tornesch


Phone: +49 (0)40-8080 93 317

Fax: +49 (0)40-8080-93 111


Tax-ID (Umsatzsteuer-ID gemäß §27 a Umsatzsteuergesetz) DE286120071


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